COCO PIXAR CAMPAIGN

For Halloween, I was assigned to create an animation for the release of a Coco charm to tie into the Halloween period. I brainstormed ideas and came up with the concept of using one of the guitar strings as our iconic snake chain, allowing us to connect the movie universe with our products. The scene would end with the string transforming into a bracelet. I had a clear vision of this idea, so I immediately created a mockup in Cinema4D and found a music track that ended up being used in the final animation.